Database Marketing – Quick Tips for Database Bliss
Database Marketing starts with a database. Database tips for our friends in direct mailing marketing. Here at CSG Direct, we’ve seen every type of “database” you can think of, from mailing labels...
View ArticleDatabase Marketing Tips, National Change of Address
Database Marketing Tips: NCOA your data! Building a clean and efficient database is the keystone to your direct mailing projects. Without such you may subject yourself to such “side effects” of higher...
View ArticleModern Database Marketing with Direct Mail Personalization
Modern Database Marketing with Direct Mail Personalization In the database marketing industry, we always throw around the word “personalization” as if everyone already understands what we mean. It...
View ArticleRaving Consulting tells its fans about 21% response rate from QR code direct...
Raving Flash. Late Breaking News, Compelling Ideas, Just Plain Good Stuff for the Gaming Industry! We never think of marketing as a 1-touch experience so we did our Christmas mailing as a 5-Touch...
View ArticleVariable Direct Mail Printing
Variable Direct Mail Printing can be one of the most powerful mediums of our times. However, most people who sell this to their clients are not even really doing Variable-Printing. 80% of all...
View ArticleDirect mail marketing with CSG direct mail
Direct Mailing Innovations and the best Variable Data Printing from CSG Direct Mail get you Better Results Fast. Find out how our newest innovations and decades of proven results make us the direct...
View ArticleMobile Commerce and Personalization Promotion Update
Additional Information on the Mobile Commerce and Personalization Summer 2012 Promotion: A Notice of Price Adjustment was filed with the Postal Regulatory Commission (PRC) on February 21, 2012, and the...
View ArticleCSG Direct Mail and Mailing Lists
One of the most effective innovations provided by the USPS has been access to all National Change of Address (NCOA) records to update your mailing list. Unfortunately you have to twist some companies...
View ArticleAttention Marketers: Facebook is Not Your Friend
Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more...
View ArticleAverage Casino Database is only 76.5% deliverable
On a typical monthly casino mailing, that’s up to $3,500 in cash gets flushed down the drain. Not sure how deliverable your casino database is? Let’s make you the hero with your CFO this month, and...
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